Who we are

At Astrava, we are passionate about helping businesses thrive in an ever-evolving digital landscape. Founded with a vision to empower brands of all sizes, we specialize in innovative marketing strategies that combine data-driven insights with creativity.

We believe in taking calculated risks to:

Be Extraordinary.

Be Bold.

Lead.

We believe the qualities - extraordinary thinking, bold action and visionary leadership - are the keys to success. Together, we can help your business rise above the ordinary, take the lead and achieve greatness.

Astrava Marketing's gold head with cogs

In today’s fast paced and competitive landscape, standing out is no longer optional - it’s essential.

  • Being extraordinary means delivering more than whats expected, creating value that captivates and resonates with your target audience. It’s about creating a unique presence that leaves a lasting impression in your industry.

  • Being bold means taking smart risks, embracing innovation and challenging the status quo. Bold decisions inspire confidence, fuel growth and position your business as a trailblazer in a world that rewards courage and vision.

  • To truly thrive, you must lead. Leadership isn’t just about staying ahead - it’s about setting the pace, inspiring others, and shaping the future of your market. When you lead, you define the conversation and drive the change.

What We Believe

Vision

To be a bold leader in delivering extraordinary solutions that transform industries and inspire innovation.

Mission

We empower our clients to achieve extraordinary results through bold strategies, innovative thinking, and collaborative partnerships, setting new standards of leadership in every market we serve.

Goal

To continuously push boundaries, delivering extraordinary value and driving bold leadership that defines success for our clients and our industry.

Our Core Values

Authenticity

Astrava prioritises honesty and transparency in every interaction, ensuring that relationships are build on trust and fosters long term loyalty and credibility.

Passion

At Astrava we bring energy and dedication to everything we do, driven by a deep love for our work. This passion translates into a relentless pursuit of excellence.

Creativity

Innovation is at the heart of Astrava, encouraging out-of-the box thinking to solve challenges and seize new opportunities to inspire fresh, impactful ideas.

Feasibility

Astrava balances visionary thinking with practical execution, ensuring that every idea is achievable and sustainable, for realistic and results-orientated projects.

Collaboration

Astrava believes in fostering strong partnerships with clients, working in partnership to achieve shared goals. By integrating seamlessly with client teams for joint success.

Sustainability

Driving environmentally responsible practices and offerings for a future ready company that aligns with ESG standards, through the use of sustainable products, resource optimisation and working towards carbon-neutral operations.

Bold

Astrava takes calculated risks and embraces change, pushing boundaries to drive progress. Empowering to lead with confidence and pioneer new frontiers.

What we do

At Astrava we empower businesses to unlock market growth through data-driven strategies and a systematic, methodical approach. Leveraging proven models and frameworks, adding our own creative twist, we deliver insights and actionable plans that drive measurable success. We transform complex market dynamics into opportunities for sustainable growth, positioning your business ahead in competitive landscapes.

Astrava Marketing's data driven strategy

Focus Areas

Market Expansion Strategies

Helping clients to identify market growth potential, define potential new markets and build market entry strategies, whilst maintaining a strong product portfolio.

Customer Journey Optimization

Defining personas and creating tailored customer journey’s to drive brand awareness, engagement, conversions and loyalty. Mixing in omnichannel strategies for an enhanced customer experience and building brand authority.

Sustainability and Purpose-Driven Marketing

Guiding clients on how to adopt ESG aligned marketing practices that will resonate with their environmental and socially conscious target audience. Through the use of green campaigns, ethical branding and CSR initiatives.

Strategic Brand Positioning

Helping clients to define and communicate their unique value proposition to stand out to their ideal customer profiles in competitive markets.

Digital Marketing Transformation

Defining the required infrastructure required for clients to enable their marketing departments to leverage digital platforms to modernize their marketing efforts through marketing automation, use of AI and CRM integration.

Data-Driven Insights

Defining the required marketing platforms to enable clients to make informed decisions through robust data analysis and actionable insights. Building a system of reports and dashboards for all stakeholders.

Sales and Marketing Alignment

Through the use of Smarketing principles to bridge the gap between sales and marketing to ensure cohesive growth strategies, and collaborative workflows.

Lead and Demand Generation

Developing strategies along a defined Customer Journey that creates a brand awareness, triggers, brand engagement, and high-quality sales ready leads, through the use of lead scoring, nurturing, and inbound marketing.

Leadership and Capability Building

Empowering marketing teams with the frameworks, methodologies and skills to build a best in class department for long term sustainable growth.

If you would like to know more, and discuss how these principles could be tailored to your company’s requirements reach out today…

Previous Industry Experience

  • Leveraging experience across industries enhances best practice.

  • Integrating diverse perspectives uncovers innovative solutions, improving adaptability and resilience to market changes.

  • Insights from multiple fields foster continuous improvement, operational efficiency, and comprehensive problem-solving.

Ultimately, this interconnected knowledge empowered me to build strong frameworks that can be tailored to any industry.

    • Company-Wide Strategic Direction: Spearheaded the marketing strategies for various companies, aligning marketing plans with overall business targets and objectives.

    • Strategic Planning and Execution: Proficient in developing comprehensive marketing strategy plans that align with business objectives from brand positioning to customer acquisition and retention.

    • Market Penetration and Expansion: Skilled in identifying and capitalising on new market opportunities, whether through brand launches, regional expansions or strategic partnership development.

    • Pan-European Growth Strategy: Developed and executed a marketing plan that targeted multiple European markets, adapting strategies to local needs whilst maintaining a unified brand presence.

    • Data-Driven Decision Making: Using metrics and performance data to inform strategy development, ensuring campaigns and initiatives were both effective and measurable.

    • Market Analysis and Positioning: Conducted competitor and market analysis to inform Go-to-market strategies, pricing, and customer acquisition plans.

    • Innovation and Change Management: Frequently introduced innovative processes and frameworks, such as digital transformations that optimised marketing operations and enabled scalable growth through automation, CRM integration, and various API’s for Account Based Marketing (ABM). This drove data-driven decision making, business growth and operational efficiency.

    • Strategic Advisory: Consulted on business strategies for clients, focusing on market positioning, competitive analysis, and growth opportunities. This involved assessing business environments and providing actionable strategies to enhance competitiveness.

    • Change Management: Lead a strategic initiative to streamline campaign processes and platforms across multiple countries, enhancing efficiency and marketing outcomes.

    • Strategic Partnerships: Proficient in developing partnership strategies that foster collaboration with OEM’s, Distributors, Suppliers, Key Accounts, driving mutual growth and expanded market reach.

    • Collaborating with Engineers: Working cross functionally with engineers and product managers to ensure technical accuracy and effective communication of complex solutions.

    • Technical Product Launches: Delivered product positioning strategies, targeting technical audiences in sectors like industrial automation, Industry 4.0, manufacturing and power generation.

    • Digital Transformation Leadership: Implementing digital marketing frameworks that align with engineering sales processes, enhancing customer journeys, and lead tracking in technical B2B environments.

    • Cross - Functional Collaboration: Regular collaboration with product managers, engineers and sales teams to ensure accurate communication of technical manufacturing solutions.

    • Product Positioning: Skilled in developing Go-to-market strategies for complex manufacturing products, aligning to customer needs and industry trends.

    • Process Optimization: Led digital transformation initiatives that improved marketing processes, supporting lead management with lead scoring, tracking and funnel management.

    • Strategic Campaign Development: Developed and implemented a framework to deliver marketing strategies that targeted construction professionals using a Customer Journey Plan aligned to the RIBA Plan of Works, with the use of Personas, lead scoring, and an integration of digital channels and platforms. This enhanced brand awareness, drove customer engagement and built success lead generation sales funnel with the key decision makers across the supply chain during the customer buying process.

    • Event Management: Project managed trade shows for brand launches and brand awareness, key for engaging construction stakeholders and demonstrating products in real-world scenarios.

    • Sustainability Focus: Working collaboratively with agencies to develop a brand’s EPD, LCA, Carbon Management Projects and Policies, and setting up SBTi’s. Leading a team to develop environmentally conscious marketing strategies and communications, aligning construction trends towards sustainability and carbon reduction.

    • Product Innovation: Collaborating with Chinese suppliers to develop and launch an entirely new LED lighting range, from concept to market entry, and managing supplier relationships , ensuring quality and performance standards.

    • Supply Chain Alignment: Working with suppliers, packaging companies, distributors and end consumers on aligning supply chain processes, cost management and delivering high quality solutions.

Unlock Your Potential:

Transform Your Future Today!

Be Bold.