Understanding Customer Core Value Drivers

How We Work

Astrava Marketing

Our Strategic Growth Framework

At Astrava, we believe in creating sustainable business growth by aligning your strategies with your customers' to provide you with a competitive advantage. This is accomplished by:

  1. Understanding your target audience.

  2. Discovering how your company can create value for your clients.

  3. Aligning your company with your customer’s value drivers.

  4. Create a tailored marketing strategy.

    This ultimately positions you with competitive advantage.

Astrava acts as the bridge between you and your clients, helping you to first understand their requirements and what truly drives their purchasing decisions. If your product or service provides a better solution for their needs, you will become their preferred supplier, fostering increased sales, loyalty and enhancing customer lifetime value.

Our framework provides a structured approach to creating a competitive advantage by aligning your strategies with your customers core value drivers i.e. Quality, Convenience, Innovation, Reliability.

Why Meeting Your Client’s Core Value Drivers is Important.

Your customers want reliable product and services from their suppliers, as well as various other industry related requirements. They will look for assurance that what they buy will consistently meet their expectations, and add value to them. This need for reliability affects their buying drivers, leading them to prefer brands known for high quality or greater customer service. Companies that focus on quality control and transparency build stronger customer loyalty, which supports long-term growth in a competitive market. By meeting this key need, businesses can align their products with customer expectations, and tailor their marketing communications with offerings to what resonates the most to their target audience. This builds trust and increased customer satisfaction.

Astava Marketing secondary image showing business blocks

The Astrava Competitive Edge Framework

  • 1. Ideal Customer Profiling & Segmentation

    First place to start is to define your Ideal Customer Profile (ICP) to really understand your customers requirements, behaviours and how their customers perceive quality.

  • 2. Strategic Positioning & Value Mapping

    Strategic positioning and value mapping to highlight your unique offerings, boosting competitive advantage, customer loyalty, and market share.

  • 3. In-depth Market & Competitor Research

    Thorough market research looking at the internal and external factors impacting your company’s success, in the near and not too distant future.

  • 4. Customer Journey & Experience Optimisation

    Using your Ideal Customer Profiles (ICP) we look to optimise every customer touch point for a seamless and engaging experience, that positions you above competition.

  • 5. Define Strategic Growth Marketing Plans

    Taking all the research to define marketing strategies that set you apart from competitors, meet your clients core value drivers, and support your company's growth goals.

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  • 6. Creative Tactical Marketing Execution

    We work with your marketing team to plan, launch, track, analyse and refine your strategies to adapt to ever changing market dynamics and/ or your clients requirements.

  • 7. Market Adaption & Growth Optimisation

    The market changes constantly, and businesses must keep adapting by using data, customer feedback, and new trends. This stage emphasizes agility and responsiveness.

Learn More

  • We begin with a FREE 30 min complimentary consultation call on Teams or Zoom to understand your company and growth objectives. During this session we will dive into your needs, goals and any immediate opportunities.

    Outcome: Briefing Document Completed

  • We will provide you with a tailored proposal that outlines a clear strategy to meet your growth objectives. With a clear breakdown on work to be completed and cost.

    Outcome: Project Scope and Tailored Project Proposal

  • Craft your customised growth strategy utilising our Competitive Edge Framework.

    Outcome:Your Tailored Growth Strategy Document

  • Once the project scope is agreed, we will commerce the project work with regular progress check-ins.

    Outcome: Execution of tasks as agreed in your tailored proposal, agreed way of working, performance reviews.

How We Get Started

Ready to start your company’s growth journey?

Book a free 30 minute consultation today and let’s explore how we can align your strategies with your customers value drivers to fuel your business growth. Together, we’ll craft a roadmap that sets you up for success.

FAQs

  • This depends upon the scope of the requested work. In the initial consultation phase, we will review the audit questions and discuss your available budget. A customised package will be developed that aligns with your budgetary needs. Additionally, we can consider executing the work in a phased manner to manage costs effectively.

  • If you do not have a business strategy in place at this time, we highly recommend that we assist you in developing one before we begin our collaboration. Our company's philosophy emphasizes the importance of a clear business direction, which can only be achieved through a solid Business Plan.

  • Absolutely. We consider this to be the cornerstone of a company's success. This document serves to outline the scope and direction of the growth strategies needed to align with your company’s objectives. In the absence of this document, it becomes challenging to demonstrate how we contribute value to the direction and growth of your company.

  • The approach will vary based on the scope of work needed. We can:

    • Act as consultants to outline the tasks and develop a Marketing Strategy Document for your team to implement.

    • Serve as an Interim Team Leader to carry out the agreed strategies in collaboration with your team.

    • Provide training to offer the necessary frameworks and methodologies, empowering your team to execute the planned activities effectively.

  • A fractional Chief Marketing Officer (CMO) is a senior marketing executive who provides expertise and strategic guidance on a part-time or contract basis. This model allows businesses, particularly small and medium-sized enterprises (SMEs), to access high-level marketing leadership without the financial commitment of a full-time hire.

    Benefits to the Client

    1. Cost-Effective Expertise: Hiring a fractional CMO enables businesses to leverage experienced marketing leadership at a fraction of the cost of a full-time CMO. This can lead to significant savings while still gaining access to top-notch skills.

    2. Tailored Strategy Development: A fractional CMO can develop customised marketing strategies that align with the specific goals and challenges of the business. This personalised approach ensures that marketing efforts are efficient and effective.

    3. Flexibility and Scalability: With a fractional CMO, businesses have the flexibility to engage services according to their immediate needs. This model allows companies to scale their marketing efforts up or down based on project demands or budget considerations.

    4. Access to Broader Insights: Fractional CMOs often bring diverse experience from various industries and companies. This broad perspective can lead to innovative ideas and solutions that a single internal resource may not provide.

    5. Focus on Results: A fractional CMO is typically results-driven. Their engagement is often tied to specific deliverables and outcomes, ensuring that marketing initiatives are not just theoretical but yield tangible results for the business.

    6. Starting Point for Growth: For companies looking to refine their marketing efforts or establish a foundational strategy, a fractional CMO can provide the necessary guidance to ignite growth and competitiveness in their market.

    7. Transfer of Knowledge: A fractional CMO can mentor and train existing staff, fostering a stronger internal marketing capability and ensuring that the organisation can sustain and replicate successful marketing practices long after their engagement ends.

    Engaging a fractional CMO can be a strategic move for businesses seeking to enhance their marketing capabilities while maintaining control over costs and resources.

Schedule a FREE 30 min consultation

Are you looking to unlock new opportunities for your business? We invite you to have an exploratory discussion with us to identify how we can best support your unique needs. We are ready to understand your challenges and collaborate on tailored solutions that drive growth.

Don’t miss the chance to enhance your business strategies. Reach out today and let’s start a conversation that could shape your success.