Does your marketing target your ideal type of customer?

Or do you have a scattergun approach, hoping something will stick?

Most businesses think they know who they’re targeting. But without a clearly defined Ideal Customer Profile and actionable personas, your messaging misses the mark, your pipeline fills with the wrong leads, and your marketing budget gets wasted.

By leveraging Astrava's expertise to define your ICP and create strategic personas, you position your company to anticipate market trends, meet customer needs more effectively, and differentiate yourself from competitors who may still be employing broad, less targeted marketing approaches.

Ready to stop guessing and start growing?
Work with Astrava to define your Ideal Customer Profile and build personas that bring clarity, focus, and results to your marketing.

Book your ICP and Persona Session today and turn insight into impact.

Ready to receive high quality leads?

Struggling to reach the right customers? Wondering why you don’t receive high quality leads? Start Here.

Book your place for Astrava’s Ideal Customer Profile & Persona Discovery for just £500.

If you would prefer to book directly please contact us here:

✉️ hello@astravamarketing.com
📞 0773 828 0017

For just £500 you will receive:

  • 1. Your Ideal Customer Profile

    We will provide you with a detailed outline of your ideal and non-ideal customer profiles. This offers a clear high-level overview of who your company should focus on in its sales and marketing efforts, as well as whom to avoid. This includes Demographics, Psychographics, Behavioural Data, Geographics and Technographics.

    Outcome: You will gain insight into your best customer types and the factors behind their purchasing decisions.

  • 2. Three Key Personas

    By utilising your Ideal Customer Profile, we will develop three detailed buyer profiles known as Personas. These provide a deep understanding of the company decision-makers in your target market. Each Persona will outline: goals, challenges, purchasing habits, obstacles, solutions desired, factors influencing decisions, preferred communication channels, and tone of voice.

    Outcome: This information is highly valuable for your marketing team or external agencies when crafting campaigns. It also assists your sales manager in guiding their team on which prospects to focus on.

  • 3. Actionable Insights Report

    Your report will detail practical insights on how to apply the information from your Personas to improve your marketing, messaging, and sales strategy. This will help align your sales and marketing teams.

    Outcome: Your report will guide you in enhancing your marketing efforts and ensuring that your sales and marketing teams work together more effectively, leading to increased efficiency and better results.
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Why understanding your target audience matters

Still on the fence? Here are 5 solid reasons why this £500 investment is a no-brainer and what it’s costing you if you don’t act:

X Lost Leads from Targeting the Wrong People: You're attracting interest but from people who aren't ready to buy or who aren’t the just the right fit for your company. That’s time, money, and opportunity lost. You should attract those with similar values.

X Misaligned Messaging That Doesn’t Resonate: If you don’t know who you're speaking to, your marketing becomes vague and forgettable. Clear personas make your message land every time, and increases your conversion rate.

X Lack of New Clients Due to Poor Fit: Your sales team spends too much time with prospects who don’t convert, or become difficult clients. Defining your Ideal Customer Profile helps you attract the right ones.

X Wasted Ad Spend on the Wrong Audience: Throwing budget into campaigns without clear targeting is like advertising in the dark. A scattergun approach wastes time, money and effort for your sales and marketing teams.

X Falling Behind Competitors Who Know Their Audience: Smart businesses are using strategy, not guesswork. Don’t let your competitors gain the edge because they’re clearer on who they serve.

Want to dive deeper?
Read our blog to see why a clear ICP and well-crafted personas are the foundation of smarter, more effective marketing.

Gain A Competitive Advantage by Understanding Your Target Audience

  • Gain Clarity On Who You're Selling To

    When you understand exactly who your target audience is, everything becomes more focused. Decisions are clearer, your team has direction, and you build momentum with purpose. Without that clarity, it’s easy to feel stuck. You begin to question your strategy, struggle to prioritise, and watch valuable opportunities slip past while others move forward with confidence.

  • Attract High-Quality Leads

    Without a clearly defined Ideal Customer Profile (ICP), your marketing efforts may be too broad, attracting leads that are unlikely to convert. This results in wasted resources and missed opportunities. By identifying your ICP, you can focus your marketing on prospects who are genuinely interested in your products or services, leading to higher conversion rates.

  • Optimize Marketing Budget Allocation

    Spending on campaigns that target the wrong audience is a common drain on marketing budgets. By clearly defining your ICP and developing detailed personas, you ensure that your marketing investments are directed toward channels and strategies that reach the right people, maximizing return on investment.

  • Enhance Messaging Precision

    Generic or misaligned messaging fails to engage potential customers effectively. Understanding the specific needs, preferences, and pain points of your target audience enables you to craft messages that resonate deeply. This alignment increases engagement and positions your brand as a relevant solution to your customers' challenges.

  • Shorten Your Sales Cycles

    Engaging with prospects who closely match your ICP means interacting with individuals who have a higher propensity to purchase. This alignment reduces the time and effort required to move leads through the sales funnel, resulting in quicker deal closures and more efficient use of your sales team's time.

  • A Strong Marketing Foundation

    Without a clear foundation, every campaign or strategic decision feels like starting from scratch. Defining your ICP and personas gives you a solid base to build from, so you’re not constantly reinventing the wheel. It saves time, reduces guesswork, and helps you move faster with more confidence, knowing every action is aligned to the right audience and the right goals.

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  • Perfect! This is designed to give you your first set of strategic, personas from scratch.

  • We’ll refine and upgrade them based on our frameworks and market insights.

  • Selecting just three key targets for your marketing efforts streamlines your strategies and maximises impact. When businesses attempt to cater to too many demographics, messages can become diluted and confused, leading to ineffective campaigns and lost opportunities. By focusing on three well-defined personas, organisations can tailor their approach, ensuring that messaging resonates and engagement deepens.

  • Narrowing your focus to just three key personas can present its own challenges. Identifying the right personas requires deep market research and understanding of your customer base. It involves analysing various factors such as demographics, behaviours, and purchasing motivations. The process may require careful consideration and assessment of your business objectives along with feedback from existing customers to ensure you are selecting the personas that will drive the most value.

    For more insights on effectively selecting and defining your three key personas, consult our blog: https://www.astravamarketing.com/blog/how-to-choose-your-three-key-personas

  • We are pleased to offer the creation of additional personas during this promotional period. Each additional persona will incur a charge of £100.

    We recommend starting with three personas for your campaigns, as introducing too many at once may be overwhelming if this is a new approach for you. You can always incorporate the additional personas into your campaigns later on, and make the most of this promotional offer!

  • The outcome is a strategic report , delivered as a PDF, with optional follow-up services available if you want to go deeper.

    • Managing Directors & Owners looking to scale with confidence.

    • Marketing Directors who want sharper audience targeting.

    • B2B Businesses in manufacturing, distribution, professional services, industrial or engineering sectors.

    1. Your call with Astrava with be a Q&A session to understand more about your current customers and who you would like to target.

    2. Astrava gets to work analysing your market, target audience and their personas.

    3. Within 5–7 working days, you’ll receive your ICP/Non-ICP breakdown + 3 personas in a structured PDF report.

    4. Optional: book a follow-up consultation (charged separately) if you would like further strategy to meet your growth aspirations.

FAQs

We understand that getting the best value from our services is essential for your business's growth. This promotion is specifically designed to assist you in understanding your ideal customer profiles effectively. Whether you are a small enterprise or a large corporation, our tailored strategies can help you identify and engage the right audience.

If you have further questions please contact us:

✉️ hello@astravamarketing.com
📞 0773 828 0017